Information We Collect

Guitar Center may collect information you provide directly, information related to your order and information collected automatically when you use the website.

• Contact details, such as your name, email address, billing address and shipping address.
• Order details, such as products purchased, order number, purchase history and return or exchange requests.
• Account details, if you create or use an account, such as login-related information and saved preferences.
• Customer support details, such as messages, questions, photos or other information you send to us.
• Website activity details, such as pages viewed, device information, browser type, approximate location data and cookie-related activity.

How We Use Information

Guitar Center uses customer information to operate the store, process orders, provide support and improve the shopping experience.

• To process and fulfill orders.
• To send order confirmations, shipping updates and customer service messages.
• To respond to product questions, account questions, return requests and other support needs.
• To review payment, fraud prevention, security and website performance activity.
• To improve website navigation, product presentation and customer experience.
• To send marketing emails when you have subscribed or otherwise provided permission where required.

Order Processing

When you place an order with Guitar Center, we use the information provided at checkout to confirm the purchase, prepare the order, arrange shipment, provide tracking updates, manage returns or exchanges and respond to order-related questions.

Please make sure your checkout information is accurate, since incorrect contact or shipping details may affect order processing and delivery.

Payment Information

Payments may be processed through PayPal, Stripe or credit card payment services. Payment information is used to authorize, process, refund or review transactions connected to your order.

Guitar Center may receive limited payment-related details, such as transaction status, payment method type or confirmation information, as needed to complete and support your order. Please do not send full credit card numbers, passwords or other sensitive payment details by email.

Cookies and Analytics

Guitar Center uses cookies and similar tracking technologies to support website functionality, remember preferences, understand website performance and improve the customer experience.

• Essential cookies help the website function, including cart, checkout and account features.
• Preference cookies may help remember choices you make on the website.
• Analytics tracking helps us understand general website usage, page performance and visitor behavior.
• Marketing-related cookies may help measure the effectiveness of promotions or email campaigns.

You may be able to manage or disable cookies through your browser settings. Some website features may not work correctly if certain cookies are disabled.

Email Marketing

Guitar Center may send marketing emails about products, offers, updates or store news when you subscribe or provide permission where required. You can unsubscribe from marketing emails by using the unsubscribe link included in those messages.

Even if you unsubscribe from marketing emails, Guitar Center may still send non-marketing messages related to orders, returns, account activity or customer service requests.

Service Providers

Guitar Center may share information with service providers that help us operate the website and provide customer service. These providers may support services such as ecommerce hosting, payment processing, order fulfillment, shipping, email delivery, analytics, fraud prevention, security and customer support.

Service providers are expected to use customer information only as needed to provide services to Guitar Center or as otherwise permitted by applicable requirements.

Data Security

Guitar Center uses reasonable safeguards designed to help protect customer information from unauthorized access, loss, misuse or alteration. However, no website, payment system, transmission method or storage method can be guaranteed to be completely secure.

You can help protect your information by using a strong password, keeping account login details private and avoiding sending sensitive information through unsecured messages.

Data Retention

Guitar Center keeps customer information for as long as reasonably needed to provide services, process orders, maintain records, resolve disputes, prevent fraud, comply with applicable obligations and support legitimate business purposes.

Retention periods may vary depending on the type of information and the reason it was collected.

Customer Privacy Rights

Depending on where you live, you may have certain privacy rights related to your personal information. These rights may include the ability to request access, correction, deletion or a copy of certain information, or to object to or limit certain uses of your information.

To submit a privacy-related request, contact Guitar Center at [email protected]. We may need to verify your identity before completing certain requests.

Children’s Privacy

The Guitar Center website is intended for general audiences and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review the request.

International Users

If you access Guitar Center from outside the country where our website services are operated, your information may be processed or stored in a location different from where you live.

By using the website or placing an order, you understand that your information may be handled as described in this Privacy Policy.

Third-Party Links

The Guitar Center website may include links to third-party websites or services. We are not responsible for the privacy practices, content or security of third-party websites. Please review the privacy policy of any third-party website you visit.

Policy Updates

Guitar Center may update this Privacy Policy from time to time. When changes are made, the “Last updated” date near the top of this page may be revised.

Your continued use of the website after changes are posted means you accept the updated Privacy Policy.